Where the video may feature

The most obvious place I will post the video to is YouTube which is currently the main platform for music videos and online videos in general.

Statistics from https://www.youtube.com/yt/press/statistics.html

• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
• 100 hours of video are uploaded to YouTube every minute
• 80% of YouTube traffic comes from outside the US
• YouTube is localized in 61 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

The top 30 most viewed YouTube videos are all music videos barring one.  This demonstrates the prevelance of music videos on YouTube, which is why YouTube is my first option for where my video will feature as it gives the highest possibility for a wide range of viewers.  My audience is also probably very familiar with the site which is important as it means that they are more likely to find my video, as it will be easier to come by.  YouTube also allows convergence with hugely popular social networking sites such as Facebook (.35 billion monthly active users as of September 30, 2014) and Twitter 284 million monthly active users.  Average of 58 million tweets per day)  This is good as it means that my video could be promoted through such means by fans of the band or even the band's page itself, thus reaching an even bigger audience.  Another positive aspect of this is that it allows for feedback on the video through web2.0.  Furthermore, posting to YouTube is easy and free, and allows for 1080p quality videos.  This makes it an effective way of promotion.  The downside to YouTube is the sheer amount of other videos that are on the site.  This means there is more competition for views, as there is such a huge choice for viewers.  However, this may be overcome through means of external promotion on social media.