Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

To make this analysis easier I have created a mood-board of my ancillary texts and stills from my main product.  This way I can compare the similarities between the two and assess the strength of the three as a promotional package.  

Consistencies/Similarities

• I have used the same font for the word 'Porcelain' wherever it is shown; the intro screen in the main product, on the magazine advert, on the CD cover and on the disks themselves.  I have used a unique and memorable font which essentially creates a unique and memorable image.
• Consistent reference in imagery to the moon with the moon stomach in the video and imagery on the ancillary texts.  This striking and intriguing imagery would attract an audience towards the magazine advert, CD cover and create enough interest for the audience to want to watch the video which is promoting the song.
• Consistent imagery of the character cradling her pregnancy bump, which again sells a strong, emotive image to the audience and attracts them to consume the product.  It also places more emphasis on the narrative and the meaning of the song.  If I'd used images of the band in the ancillary texts, the connection between the music video, the song meaning and the narrative would not be as strong.
• Some of the shots in the music video are almost identical to those in the ancillary texts; the locket in the hand, the blood on the bed, the shattered porcelain figures.  This symbolic imagery brings all the products together, making the song more memorable.
• The contrasting light and dark shots within the music video are presented in the ancillary texts, again creating a strong image.
• Consistent use of split toning effect throughout the ancillary texts and the main product.

 However, I have not provided too much consistency between all three products.  For example, there is no imagery relating to the scenes in the music video (0:50 - 1:50) in the park within the ancillary texts.
This is for two reasons; the stand-alone imagery in the beginning and end parts of the video are more representative and symbolic of the meaning within the song that I was trying to portray.  Therefore, these parts of the video sell the image attached to the meaning of the song rather than the actual narrative itself, and when marketing a song, a memorable image is important.  The second reason is that there needed to be an air of mystery surrounding the ancillary texts in order to attract the audience into consuming the product.  Because the imagery that I have included only reveals part of the meaning and the narrative, it sells the song just enough for the audience to be engaged with the message but still be intrigued enough to want to buy the product.

To summarise, I have embraced the strong imagery within the music video, evoked by the song's lyrics to create the ancillary texts which come together as a promotional package.  The image of the pregnant woman is a very emotive image and