During the research and planning stages, I used surveymonkey.com to conduct audience research.
First of all I asked for the ages of the respondents. The main target audience for music videos is teenagers, as they are the main consumers, therefore I naturally wanted to know want they like to see in a music video. I also asked about their music tastes. This way I could ensure that I was appealing to the right demographic; people who like rap music want different things from a music video than those who like indie rock. I also asked if there were any music videos they had seen recently that they thought were memorable, and why they thought so. This was to identify what makes people remember a music video, which is important as the purpose is to sell a song; if the video is memorable then by de facto the song is too.
However, this form of research was unsuccessful because I only managed to gather 17 responses. Only two of these were highly relevant responses as they stated that Red Hot Chili Peppers were one of their favourite bands but they didn't give much information in response to the other questions.
The rest of the respondents mostly liked pop music, however not many of the respondents gave relevant information regarding their tastes either.
In conclusion, I didn't learn a great deal from this part of my research. Therefore, I went ahead with my original idea.
However, I did consistently gather feedback from peers, family and teachers throughout the making of my products. For example, I asked my classmates what they thought about the part of the video where the girl(s) run down the hill. Because I'd watched it over again so many times, I couldn't decide how realistic it looked. They said that the editing was slightly out of sync, and that the transition needed to be smoother. So, I went back to it the next day and edited it to make it look more realistic, using a different transition and adjusting the timings. This feedback helped me to improve my video and make it more professional looking.
I also asked for a lot of feedback in the making of my ancillary texts. For instance, I had trouble making the pregnant bump on my magazine advert look like a moon, because the lights I had used were so yellow. I made many drafts of this image, editing it in different ways and asking people if they could tell what it was supposed to represent.
For the most part, people couldn't. Some people guessed it was meant to be a planet, but some couldn't tell what it was meant to be at all. Once I'd told them that it was supposed to be the moon, I asked them what I needed to do to make it look more convincing. Eventually I managed to edit the image perfectly so that most people who I asked knew what it was supposed to be.
As you can see I gave it a more 'glowing' look, adjusted the colour balance, and blended the edge of the 'moon' with the top more seamlessly.
I also asked for feedback from my peers and teachers regarding my font use on my magazine advert. Originally I had used more fonts, but decided to act on feedback and use just three fonts instead.
Once I had uploaded my video to YouTube, I shared the link to Facebook and Twitter, in order to receive further feedback. The video received 20 likes on Facebook, and several comments
Facebook: "10/10" "a mother's worse nightmare, but very nicely done! Felicidades!" "Haunting yet inspiring adaptation" "amazing"
Twitter: "I'm proud of you! Good choice of actress to use as well, she really sells it!" "This is so good"
Some criticisms were that the narrative was a little bit unclear at times, a few people didn't fully understand it. However most people understood the message, so I feel like I was quite successful in making the meaning and narrative understandable.
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